Choosing a Good Jeweller

Canadian Jeweller Magazine published the following, which we think is great advice on "How to Choose a Good Jeweller":

Ask family and friends to recommend a jeweller who they've had a good experience with.
Choose a jeweller who's been in the community for several years. It will probably be a family run independent jeweller.
Choose a jeweller who is willing to take the time to review the 4C's with you -- the four characteristics that determine a diamonds value and therefore its price. It's important that you feel comfortable with the jeweller and not rushed through the buying process.
Stay away from stores that appear to deeply discount merchandise ("80 percent off") Remember there are no deals in the world of diamonds -- or jewllery for that matter. Like any other purchase, if it sounds to good to be true it probably is.
Ask for a bill of sale for your files and a name of a reputable appraiser.
Remember, the vast majority of jewellers are hard working experts who value their reputation and would do nothing to risk damaging it.

So, if you have your own idea -- give us a call, or e-mail to book an appointment -- we would love to meet and create with you.